![]() Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.The technically-sound construction heightened the clean and uncomplicated look of the designs.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others There were sleek tailored pieces alongside functional garments. The 2010 spring/summer collection, inspired by German industrial designer Dieter Rams, made its way to the catwalk that included spaced-aged inspired themes. ![]() It was the first time UNDERCOVER was presented at such a colossal global stage and it solidified Jun Takahashi as a designer the fashion world should keep their eyes on.Īt PITTI UOMO 76, UNDERCOVER held its first men’s only runway show. Inspired, mentored and encouraged by Kawakubo, Jun Takahashi went on to debut at Paris Fashion Week in October of 2002 with his womens 2003 spring/summer collection entitled, “SCAB.” The range showcased the designer’s ability to create art out of clothing, exhibiting an array of beautiful and complicated construction techniques. The two eventually solidified a friendship and their relationship would be key to UNDERCOVER’s inevitable global expansion. It was a big hit and one of fashion’s most notable figures, Rei Kawakubo of Comme des Garçons took notice right away. In 1994, Takahashi staged his first women’s runway show in Japan. The establishment would evolve and every weekend, massive lines would form outside the shop by customers wanting to get their hands on pieces from brands like NIGO’s A BATHING APE, TET’s and Skatething’s 40% AGAINST RIGHTS and Fujiwara and Takahashi’s ANARCHY FOREVER FOREVER ANARCHY. It started carrying mostly UNDERCOVER products and NIGO’s outsourced American and vintage items that also included hard-to-find sneakers. NOWHERE opened its doors in 1993 and was considered the quintessential store in Harajuku for the best streetwear brands. After Fujiwara, friends NIGO and Jun Takahashi continued the column in the form of “Last Orgy 2.” Consequently, the duo also used the platform as a springboard for their first collaborative retail shop, NOWHERE. It became a late night television show and would lay the inspirational groundwork for contemporary Japanese fashion brands. Around 1988, street culture legend Hiroshi Fujiwara started a column in Takarajima magazine called “Last Orgy,” which explored hip-hop, punk, DJing and skate culture. The late ’80s and early ’90s played a crucial part to the formation of UNDERCOVER. ![]() “We Make Noise, Not Clothes” is more than just one of the label’s popular slogans, it’s a testament to the creative force Jun Takahashi has become over the years. Here, we explore some of the works and concepts that has pushed the Japanese brand to the forefront of fashion and beyond, from its early Ura-Harajuku days to its ever-expanding global presence in high-end, fast retail and street culture. UNDERCOVER just celebrated its 25th anniversary last year - its longevity is evidenced by the dedicated fans who’ve always had an unyielding trust for Mr. Naturally, in everything Jun Takahashi does, the avant-garde element will always be at play no matter what. He’s even created sculptures, homeware products, toys and films that fully exhibit the house’s powerfully imaginative vision. We see this in Jun Takahashi’s other ambitious projects as well, such as NOWHERE (his retail shop with NIGO), his diffusion lines and fruitful collaborations with BAPE, Uniqlo, Nike, and Supreme to name a few. Progress is paramount and the label gets courageously creative every year, while still passionately keeping in focus its rebelliously street and punk-centric narrative. It’s within that promise that UNDERCOVER will always be seen as one of fashion’s most groundbreaking design houses.
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